Privacy policies
Last updated March 5, 2025
The Protective Privacy Center provides you with information about privacy policies and practices applicable to Protective’s life insurance and asset protection subsidiaries. We use the terms “Protective,” “we,” “us,” and “our” to refer to these subsidiaries and our parent company, Protective Life Corporation. If you have questions about our privacy policies and practices, please e-mail privacycenter@protective.com.
The Protective Privacy Center provides you with information about privacy policies and practices applicable to Protective’s life insurance and asset protection subsidiaries. We use the terms “Protective,” “we,” “us,” and “our” to refer to these subsidiaries and our parent company, Protective Life Corporation. If you have questions about our privacy policies and practices, please e-mail privacycenter@protective.com.
Protective customer privacy notices
If you are a Protective customer, our Customer Privacy Policy applies to any personal information that you share with us. A Protective customer is an individual who is the policyholder on contract holder of a Protective product or to whom Protective otherwise provides products or services. Our Customer Privacy Policy applies to former customers in the same way it applies to current customers. Select the version of our Customer Privacy Policy that applies to you.
If you are a Zurich American Life Insurance Company Customer whose policy is administered by Protective, read the privacy notice that applies to your policy.
If you are a Zurich American Life Insurance Company Customer whose policy is administered by Protective, read the privacy notice that applies to your policy.
Online Privacy Policy
This Online Privacy Policy applies to all websites owned and/or operated by Protective that link to this Online Privacy Policy.
Protective recognizes that protecting the privacy and security of personal information is an important responsibility. This Online Privacy Policy tells you how we treat personal information that we collect when you use the website from which you are accessing this Online Privacy Policy and the measures we take to safeguard that information.
Protective recognizes that protecting the privacy and security of personal information is an important responsibility. This Online Privacy Policy tells you how we treat personal information that we collect when you use the website from which you are accessing this Online Privacy Policy and the measures we take to safeguard that information.
1 Web forms
a. Data collected: We collect personal information via web forms on tools and resources we provide.
b. Purpose for collection: Those tools and resources are designed to use personal information so we can give you a personalized response to an inquiry, or provide you with information about services and products that may meet your needs.
When you share personal information with us for these purposes, we may share that information with our affiliates, or with other companies who help us respond to your questions or market our own products to you. We will not share personal information with anyone else unless we have your permission, or we are allowed or required by law to disclose it.
c. How we safeguard your personal information: We seek to maintain physical, electronic and procedural safeguards to protect personal information within our organization
2 Browser or device
a. Data collected: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version.
b. Purpose for collection: We use this information to ensure that our websites function properly.
3 Cookies
a. Data collected: Cookies are small data files stored on your computer. They help us gather information like browser type, time spent on our site, pages visited, language preferences, and other traffic details. We use this data to improve website design, functionality, and user experience, as well as to address any issues.
b. Purpose for collection: We use cookies to enhance security, simplify navigation, present information effectively, and personalize your experience. They also help us recognize your device and track responses to online ads.
c. Opting out of collection: You can disable cookies through your browser settings, either automatically or by choosing to accept or decline specific cookies. However, disabling cookies may limit certain website features, such as recognizing your device or saving your login details.
4 Pixel tags and other similar technologies
a. Data collected: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with our websites
b. Purpose for collection: To track the actions of users (including email recipients), measure the success of our marketing campaigns, and compile statistics about use of the websites and response rates. We do not respond to browser do-not-track signals at this time.
5 Analytics
We use certain analytics services, which use cookies and similar technologies to collect and analyze information about use of the websites and report on activities and trends. You can learn about our service provider Google’s analytics practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
6 IP Address
a. Data collected: Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses our website, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services.
b. Purpose for collection: We use IP addresses for purposes such as calculating use levels, diagnosing server problems, and administering the websites. We may also derive your approximate location from your IP address. We may use and disclose this information for any purpose, except where we are required to do otherwise under applicable law. If we combine such information with personal information, we will treat the combined information as personal information.
We work with third-party advertising companies to display ads for products and services that may interest you. These ads are based on your activity on our websites, applications, and other online services, as well as information from third parties. To deliver these ads, these companies may place or recognize cookies on your browser, including through pixel tags.
They may also use this technology and collected data to identify you across different devices, such as your mobile phone and laptop. For more details about this practice and how to opt out on specific devices, visit www.networkadvertising.org/managing/opt_out.asp or www.aboutads.info/.
Our advertising practices comply with the Digital Advertising Alliance s Self-Regulatory Principles for Online Behavioral Advertising.
We have the right to change our Online Privacy Policy. If we make a material change to this policy or our information collection practices, we will notify you in accordance with applicable law.
CCPA Privacy Policy
The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 (“CCPA”). These disclosures supplement any privacy notices we previously or contemporaneously provided to you. The CCPA does not apply to certain information, such as information subject to the federal Gramm-Leach-Bliley Act ("GLBA") or the federal Health Insurance Portability and Accountability Act ("HIPAA"). As a result, this disclosure does not apply to information we collect from California consumers who request or obtain our financial products or services for personal, family, or household purposes, or our health care or long term care policies. The below chart reflects the categories of personal information we have collected from California consumers over the past twelve months, the categories of sources from which the information was collected, the business or commercial purpose for which the information was collected, and the categories of third parties with whom we shared that information.
Data collected: Name, alias, signature, address, phone number, email address, social security number, driver's license or other state identification card number, passport number or any other personal identifier.
Sources of collection
- You
- Paramedical Examiners
- A Policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
- Consumer Reporting Agencies
- Consumer Marketing Companies
- Auto Dealerships
- Financial Institutions
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Underwriting Services
- Insurance Support Organizations
- Clearing Agencies
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Physical characteristics or description including age, height, weight, gender, gender identity, or gender expression.
Sources of collection:
- You
- Paramedical Examiners
- A Policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
- Consumer Reporting Agencies
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Underwriting Services
- Insurance Support Organizations
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Other personal information such as your national origin, marital status, or parental status.
Sources of collection:
- You
- A Policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
- Consumer Reporting Agencies
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Underwriting Services
- Insurance Support Organizations
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Financial information including your bank account number, credit card number, debit card number, or other financial information.
Sources of collection:
- You
- Affiliates
- Distributors
- Auto Dealerships
- Financial Institutions
Purpose for collection:
- To provide you with our products and services.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Education and employment information including your citizenship, and current and prior employment.
Sources of collection:
- You
- A policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
- Consumer Reporting Agencies
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Underwriting Services
- Insurance Support Organizations
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Insurance information including policy and coverage information for auto, boat, health, disability, life, home, renters, long-term care, or other personal insurance.
Sources of collection:
- You
- A policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
- Consumer Reporting Agencies
- Consumer Marketing Companies
- Auto Dealerships
- Financial Institutions
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of Third Parties Receiving Personal Information
- Affiliates
- Distributors
- Marketing Partners
- Underwriting Services
- Insurance Support Organizations
- Service Providers
Categories of third parties receiving personal information:
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Medical information including medical conditions, physical disability, mental disability, pregnancy or childbirth, or genetic information.
Sources of collection:
- You
- Paramedical Examiners
- A policyholder
- Affiliates
- Distributors
- Insurance Support Organizations
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
- Affiliates
- Distributors
- Underwriting Services
- Insurance Support Organizations
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with websites, applications, or advertisements.
Sources of collection:
- You
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
- To assess and improve the performance of our websites and other online services.
Categories of third parties receiving personal information:
- Affiliates
- Consumer Marketing Companies
- Analytics Providers
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Purchasing history and tendencies including records of personal property, products, or services purchased, obtained, or considered.
Sources of collection:
- You
- Consumer Reporting Agencies
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Photographs, video recordings, or audio recordings.
Sources of collection:
- You
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
Data collected: Information reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitude, intelligence, ability, aptitude, and any other inferences drawn from your personal information.
Sources of collection:
- You
- Consumer Reporting Agencies
- Consumer Marketing Companies
Purpose for collection:
- To provide you with our products and services.
- To provide you with information that may help you to determine your financial and insurance needs.
- To respond to your questions.
Categories of third parties receiving personal information:
- Affiliates
- Distributors
- Marketing Partners
- Service Providers
Length of time we intend to retain this category of information
This category of information is subject to our internal policies on retaining business information. These policies are based on applicable legal retention requirements for insurance companies as well as the requirements we have established for servicing our customers' products and conducting other legally permitted business purposes. As part of our internal policies, we have a process in place to determine when business records are no longer needed and can be disposed of in a secure manner.
In the past twelve months, we have disclosed personal information to third parties for business or commercial purposes. The categories of personal information we have disclosed to third parties for business or commercial purposes are:
- Personal identifiers
- Physical characteristics
- National origin, marital status, or parental status
- Financial information
- Education and employment information
- Insurance information
- Medical information
- Internet and other network activity information
- Purchasing history and tendencies
- Inferences drawn from your personal information
Right to Opt Out
California residents have the right to opt out of the sale, and/or sharing (for the purposes of behavioral advertising) of their personal information. As of the last updated date of this Policy, Protective does not sell or share (for the purposes of behavioral advertising) personal information, However, Protective provides an opt-out process so that if Protective decides to sell or share (for the purposes of behavioral advertising) personal information in the future, your opt-out choice can be applied to your personal information.
You or your authorized agent can submit an online request or by calling 1-844-908-1164. The personal information that we use to verify your identity will not be used for any other purpose.
Right to Limit Use
California residents have the right to request that we limit the internal use of their "sensitive personal information." As of the last updated date of this Policy, no information that we collect from or about consumers is "sensitive personal information" as defined in the CCPA and subject to the CCPA. However, Protective provides a request process so that if Protective decides to collect and use such information in the future, your request can be applied to your "sensitive personal information."
You can submit an online request or by calling 1-844-908-1164. The personal information that we use to verify your identity will not be used for any other purpose.
Right to Know
California residents have the right to request that we disclose the categories and specific pieces of personal information we collected, used, disclosed, and sold during the past twelve months, the categories of sources from which their personal information was collected, our business or commercial purposes for collecting their personal information, and the categories of third parties with whom we shared their personal information.
You can submit an online request or by calling 1-844-908-1164. The personal information that we use to verify your identity will not be used for any other purpose.
Right to Correct
California residents have the right to request that we correct any inaccurate personal information we maintain about them.
You can submit an online request or by calling 1-844-908-1164. The personal information that we use to verify your identity will not be used for any other purpose.
Right to Delete
California residents have the right to request deletion of the personal information we have collected from them. You can submit an online request or by calling 1-844-908-1164. The personal information that we use to verify your identity will not be used for any other purpose.
In order to verify your Right to Opt Out, Right to Limit Use, Right to Know, Right to Correct, or Right to Delete request, we will use the information you provide in making the request and, as necessary and/or appropriate, information available from third party verification tools.
We do not discriminate against California residents who exercise their CCPA privacy rights.
As of the last updated date of this Policy, we do not sell or share (for the purposes of behavioral advertising) the personal information of minors under 16 years of age.
For California Consumers of Protective Life Asset Protection Division: An accessible version of point of sale notice for purchase of service contract, ancillary product, or guaranteed asset protection product.
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