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Ariel view of Protective Stadium

Protective Life Sponsorships

We are proud to work with organizations and events to do more good for all. Through sponsorships, we connect with the people we serve and expand opportunities for our local communities and beyond.

Protective Stadium

Protective Stadium as seen from above with downtown Birmingham skyline visible in background

Birmingham's multi-use venue

Protective Stadium is a world-class venue for sporting events, concerts and more. For us, it's an opportunity to positively impact and share the thriving community we call home. See how our partnership with the stadium is forging a brighter future for our city and region.

Protective Stadium

Sporting events

Image of tennis tournament from the Miami Open.
Miami Open

As the Miami Open’s exclusive life insurance partner, we can share our commitment to protect what matters most on the court, in the stands or at home.

Miami Open
A player at the Regions Traditions Golf tournament lines up to take his shot on the green.
Regions Traditions Golf Tournament

Protective is proud to be part of bringing PGA legends to our hometown of Birmingham and helping support the charities that benefit from this event.

Fans in the stadium watch football players on the field at the Birmingham Bowl.
Birmingham Bowl

Through our sponsorship of this NCAA Football playoff event, we're able to showcase our hometown. Played at Protective Stadium, this annual event brings positive attention and economic opportunity to our Birmingham community.

A smiling child poses in front of the Kids Zone area, sponsored by Protective, at the IndyCar for Children's of Alabama.
IndyCar for Children's of Alabama

This signature event of the NTT IndyCar Series circuit raises funds for Children’s Hospital of Alabama. Our sponsorship helps support their work serving families from every county in Alabama and beyond.

Football players on the field during the Magic City Classic.
Magic City Classic Week

The Magic City Classic is the largest historically black college and university (HBCU) football game in the country. These universities help students achieve their dreams. As a sponsor of various supporting events, we have the opportunity to help more people protect those dreams.

Miami Open

Regions Traditions Golf Tournament

Birmingham Bowl

IndyCar for Children's of Alabama

Magic City Classic Week

Sports teams

Most Valuable Protectors pose for a picture at a UAB home football game.
UAB Football
We partner with UAB to present the Most Valuable Protector (MVP) at each home football game at Protective Stadium. This program highlights outstanding nonprofits who share our passion to create the greatest possible impact on our community.
UAB basketball players on the court at a basketball game.
UAB Basketball
Protective is a proud sponsor of UAB basketball. Helping students and fans feel part of the greater Birmingham community is another way we protect what matters, together.

Learn more about Protective

Company overview
Protective has been protecting people for more than 115 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products.
About Protective
Community involvement
Serving people is at the heart of what we do. The Protective Life Foundation collaborates with others to create the greatest impact on the quality of life in our local communities.
Protective Life Foundation
Corporate sustainability
Protective's sustainability plan focuses on three core pillars that drive growth and impact and help us live out our mission to be protectors.
Sustainability at Protective
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