Our Heritage and Values

A History of Tradition and Innovation 

 

1907 

Governor William Dorsey Jelks founds Protective Life Insurance Company, as Theodore Roosevelt begins his seventh year as U.S. President

1909 

Protective Life pays its first death claim

1932 

Protective Life celebrates its Silver Anniversary with more than $65 million of insurance in force

1957 

Protective Life celebrates 50 years with insurance in force approaching $1 billion

1983 

Protective Life acquires Protective Life and Annuity Insurance Company

1997 

West Coast Life is acquired, solidifying Protective’s national presence

2002 

John D. Johns becomes CEO of Protective Life

2006 

Chase Insurance Group is acquired, representing Protective’s largest acquisition to date

2007 

Protective Life celebrates its 100th Anniversary with insurance in force surpassing $252 billion

2009 

Protective achieves record consolidated statutory capital level in a historically challenging financial environment

2010 

Protective Life has over $427 billion of coverage in force

2011 

The combined United Investors Life and Liberty Life acquisitions increase policies in force by 50%

We are Protective. Our mission is in our name. We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. This will change lives. This is our purpose. This will be our legacy.

Do what’s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do.

Have a servant’s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve.

Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life.

Life is complex. Our business shouldn’t be. Tear down the walls of complexity, relentlessly. Use common sense. Communicate clearly. Streamline, clarify and simplify everything we do.